YOUR CONSUMER IS ON THE MOVE. Are you standing still?
Mobile is the medium to reach your audience wherever they go.
Mobile Use - ALL DAY, EVERY DAY
While other sources of media-print, TV, even online - are only with consumers for part of their day, mobile is with them all day, every day. It's an excellent opportunity to extend your brand message, and reach consumers wherever they go.
Yahoo!® Mobile Ad Services
Yahoo! offers a rich, comprehensive set of mobile ad products - all designed to empower advertisers to tap into the rapidly expanding, lucrative audience of mobile consumers. We strive to make it easy and efficient for advertisers to simply add mobile to their digital marketing plans. Our mobile solutions are built off the same tried, tested and trusted platforms that drive our online display and search advertising solutions. To online advertisers our mobile ad products are familiar, reliable and effective.
And you'll be surprised how uncomplicated mobile advertising is and how much you understand of this medium already. After all, it's just the internet on a smaller screen. And Yahoo! provides a dedicated team of mobile advertising specialists to help explain, educate and demystify mobile advertising to our clients in partnership with our global sales force.
REACH. RELEVANCE. INNOVATION.
Three reasons why Yahoo! Mobile is the starting point for your next mobile internet campaign:
- Reach: Yahoo! Mobile has the highest brand reach on mobile in the US with 23 million unique users per month - M:Metrics, June 2008
- Relevance: We offer spot-on behavioral demographic, geographic and device targeting which helps you understand - and anticipate - exactly what your customer needs.
- Innovation: We offer consumers innovative products that engage them and keep them coming back for more, like the Yahoo! Mobile Homepage. And Yahoo! is uniquely able to create and deliver ground breaking advertising opportunities to marketers and advertisers.
Types of Mobile Ad Services
Display Advertising
Eye-catching display ads can be targeted using the same wide array of options as traditional web banners (e.g. context, demographics, behavioral) - plus features specific to mobile location and carrier targeting.
Mobile Ad Tools
Select the call-to-action that works best for your business: click through to a promotional site, enable the consumer to call a store directly, offer a coupon, request for an SMS message or offer and more. If you don’t have promotional site, Yahoo! can create one to your specifications.
Rich Media
Mobile advertising will never be the same again with Rich Media advertising. With Yahoo! for mobile, expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users log out. Choose from click activities like Click2 Call, Email, SMS, and WAP site - all right from the Rich Media ad.
Feeling Inspired? Start Connecting with your customers anywhere.
Feeling inspired?
Find out more about how you can connect with your customers, wherever they go.
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"A rising tide is lifting all ships. The carriers are more educated. The technology is better. Brands that haven't tried mobile marketing are interested. Brands that have tried it stayed interested."
- John Hadl, CEO, BrandinHand, & mobile advisor to Proctor & Gamble, January 2008
Did you know?
Asia Pacific Mobile Advertising Spend
It's estimated that worldwide spending on mobile advertising will reach a total of $19 billion in 2012. The total APAC market for mobile advertising is forecasted to reach $6.9 billion by that time. - eMarketer, March 2008
The Mobile Revolution Forecast
Mobile subscriptions are growing and growing. The total number of global users is expected to reach the 3 billion mark by 2010. What's driving the growth? New phones, rate data plans and better content such as mail, news, weather, instant messenger and sports - which in turn is attracting new mobile publishers and services. - Nielson Mobile, March 2008